OUR PEOPLE
QUALITY RESULTS
START WITH A
GREAT TEAM
FOUNDER & CHIEF STRATEGY OFFICER
Jose Raymond
Founder & Chief Strategy Officer
Jose Raymond is a Master of Public Administration graduate from the Lee Kuan Yew School of Public Policy, National University of Singapore.
A multiple award-winning former journalist with the Straits Times and Mediacorp, he is the founder and Chief Strategy Officer of strategy, communications and content marketing agencies SPIN Worldwide Pte Ltd and SPIN Worldwide Sdn Bhd.
backstory
xPrior to setting up SW Singapore and Malaysia, he also spent two years in total at global pulp and paper giant Asia Pulp and Paper in a regional role and at the Singapore Sports Hub in a senior role.
His previous appointments include helming the Singapore Environment Council as its Chief Executive Officer and Press Secretary to Dr Vivian Balakrishnan at the Ministry of the Environment and Water Resources.
Jose was also the Deputy Director of Media Relations and Social Media at the Singapore Sports Council (now Sport Singapore) from 2007 to 2011. During his time at SSC, he was appointed the Head of Communications and IT of the 1st Asian Youth Games Singapore 2009. He was credited for formulating the media and broadcast strategy for the inaugural Games, and also co-wrote the theme song for the 1st Asian Youth Games Singapore 2009.
Other roles he undertook while at the SSC was Press Secretary to Youth Olympic Games Village Mayor Teo Ser Luck during the 2010 Youth Olympic Games, and was Media Attache to Singapore National Olympic Council President Teo Chee Hean at the 2010 Commonwealth Games in New Delhi and the 2010 Asian Games in Guangzhou.
Prior to public service, Jose was a senior correspondent with the Straits Times and Mediacorp. He was honoured as Mediacorp’s Journalist of the Year in 2006 and also picked up the TODAY Story of the Year in 2007. In 2005, he was the Singapore S-League’s Story of the Year winner.
ASSOCIATES
OUR ASSOCIATES
Abdul Malik Juraimi
Abdul Malik Juraimi is a producer who has more than 20 years of experience in producing movies, documentaries and commercials. He has been based out of Kuala Lumpur for the most of his career but still calls Singapore his home.
Eugene Png
Eugene Png spent most of his life as a swimming coach until he was struck by a neurological disorder which put him in a wheelchair sometime in 2014. These days, he is back in the swimming pool as a para-swimmer and has represented Singapore. He also dabbles in content creation for some of our clients and comes up with some really neat stuff.
Shyue Lam
Shyue Lam speaks very little but when he does, everyone tunes in. He is meticulous and is able to multi-task for multiple accounts all at the same times. He is an expert administrator and someone whom any company will never be able to do without.
BOARD OF ADVISORS
Board of Advisors
Christopher Raj
Founder and CEO, Shekhinah PR
Christopher Raj is one of Malaysia’s most prominent public relations gurus. He is also an executive council member of the Football Association of Malaysia.
Zulkifli Baharudin
Executive Chairman of Indo-Trans Corporation
Zulkifli Baharudin is currently Singapore’s Non-Resident Ambassador to the Republic of Uzbekistan and the Republic of Kazakhstan. He has also served as Nominated Member of Parliament from October 1997 to September 2001 and was awarded the Public Service Medal in 2005 and Public Service Star Medal in 2011.
Sasidharan Unnithan
Founder & MD of FightZone
Sasidharan Unnithan has been involved in the fitness, sports and health industry for over 22-years. He has been engaged by some of the most leading and reputable organizations in the international market such as – California Fitness, Fight Zone, and MUSE Fitness just to name a few.
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