OUR PEOPLE

Jose Raymond is a Master of Public Administration graduate from the Lee Kuan Yew School of Public Policy, National University of Singapore.

A multiple award-winning former journalist with the Straits Times and Mediacorp, he is the founder and Managing Director of SW Strategies and is the Founding Editor of TMSG, an independent sports and entertainment news portal.

His previous appointments include helming the Singapore Environment Council as its Chief Executive Officer and Press Secretary to Dr Vivian Balakrishnan at the Ministry of the Environment and Water Resources. Jose was also the Deputy Director of Media Relations and Social Media at the Singapore Sports Council (now Sport Singapore) from 2007 to 2011. During his time at SSC, he was appointed the Head of Communications and IT of the 1st Asian Youth Games Singapore 2009. He was credited for formulating the media and broadcast strategy for the inaugural Games, and also co-wrote the theme song for the 1st Asian Youth Games Singapore 2009.

Other roles he undertook while at the SSC was Press Secretary to Youth Olympic Games Village Mayor Teo Ser Luck during the 2010 Youth Olympic Games, and was Media Attache to Singapore National Olympic Council President Teo Chee Hean at the 2010 Commonwealth Games in New Delhi and the 2010 Asian Games in Guangzhou.

Prior to public service, Jose was a senior correspondent with the Straits Times and Mediacorp. He was honoured as Mediacorp’s Journalist of the Year in 2006 and also picked up the TODAY Story of the Year in 2007. In 2005, he was the Singapore S-League’s Story of the Year winner. From January 2022 to November 2023, he was a Director of Strategic Advisory at PRecious Communications, a regional public relations firm.

Danial Halim is a digital creator who is keen to deepen his storytelling expertise and sharpen his PR capabilities, especially in new age platforms and emerging technologies that meet evolving client needs.

Outside of work, Danial can often be found at music festivals or climbing gyms. On quieter days, he is usually with his three furbabies watching his favourite anime reruns.

Adleena has always been a natural communicator. So much so that her parents once received a teacher's complaint about her talking too much in class. What began as an endless love for conversation grew into a passion for connecting with people. She went on to study Strategic Communication, explored the world of Corporate Communications and eventually found her way to Public Relations, an area she's always been fond of and where her 'gift' truly feels at home.

Gerard is an accomplished communications professional with over 23 years of experience in leadership and senior management. He has led teams of over 20 people, overseen the running of agencies, including managing HR, finance, administration, business operations and client relations.

He has also driven communications planning and programme execution both globally and across the Asia Pacific region. Gerard has built and directed local and regional cross-functional teams in executing initiatives to advance business and organisational objectives, and initiated, developed, and led integrated strategic communications campaigns.

He has also deep experience in providing strategic, issues management, and reputation management counsel to senior and C-level executives. He has diverse communications experience in markets such as tech, hospitality, automotive, aviation, education, consumer and F&B, sustainability, renewable energy, and building and construction, among others, in both public and private sectors. He also has a keen interest in mentoring team members to further their professional growth and enhance their contribution to the organisation’s success.

A graduate holding a BA in Business (Marketing), Chua Sheng Rui is an individual looking to express his creativity through different mediums. During his academic journey, he discovered an interest in fostering connections between brands and their audiences through creative writing, prompting the switch from Marketing to PR. Through this switch, he wants to expand his horizon in different industries and explore his potential in the PR space.

Beyond work, he spends his free time playing games and indulging in anime and esports content.

Shyue Lam speaks very little but when he does, everyone tunes in. He is meticulous and is able to multi-task for multiple accounts all at the same times. He is an expert administrator and is responsible for keeping our books nicely organized.

Equipped with a Bachelor of Science in Politics and International Relations from the London School of Economics (LSE), Yossaphol has further honed skills relevant to corporate communications during his time at Edelman – where he supported media strategy and executive positioning for clients in the FMCG, retail, and semiconductor sectors.

Yossaphol is also an avid reader of history. His favourite pastimes include visiting museums and attending theatre performances.

Miguel believes that PR and corporate communications is about making noise where it matters by telling stories that matter.

With 17 years of experience across media, private, and nonprofit sectors, he's learned that impactful storytelling builds more than brand reputation — it nurtures genuine human connection. It's about creating narratives that resonate with and inspire people that lead to meaningful, positive change.

Miguel graduated from one of the Philippines' top art schools with a degree in Multimedia Arts in 2006. Outside work, he's at the gym, beach, or a coffee shop scrolling TikTok or reading. He also enjoys painting, singing, volleyball, musicals, and the art of drag.

Martin Pupos is a communications and public relations professional with four years of experience supporting initiatives across both the public and private sectors. He has had the opportunity to work behind the scenes on several national and local political campaigns in the Philippines, contributing to efforts that aim to create meaningful impact through clear and thoughtful messaging.

Martin believes in the power of good communication to build trust, foster understanding, and connect people across differences. Outside of work, he is honored to represent the Philippines as an elite swimmer in international competitions and remains committed to giving back through volunteer work in sports development and humanitarian causes.

A curious communication practitioner skilled in social media strategy, event management, content creation, and cross-cultural collaboration. A dedicated team player experienced in developing impactful communication plans through comprehensive research, analysis, and metrics interpretation.

Beyond work, I’m constantly seeking to broaden my horizons by reading and exploring different cultures. I aim to leverage my skills to provide strategic solutions to organizations.

Khris has been a creative consultant for SW Strategies since 2019. He is one of Indonesia's best rising talents in digital illustrations and has done multiple collabs with various sports related establishments.

Renee holds a Bachelor of Business degree with a specialisation in Business Analytics. Her prior internship as a PR consultant provided a strong foundation in brand storytelling and client communication. With a keen interest in consumer trends and digital culture, she remains connected to what resonates in today's fast-evolving media landscape.

A naturally curious person, Renee enjoys learning about different cultures, which widens her perspective and inspires her work. In her free time, she enjoys reading, binge-watching the latest shows, and window shopping.

Remedios has over 10 years of experience in Media, Public Relations, and Marketing.

She is a journalist covering the business beat, geopolitics, and lifestyle. She worked at CNN Philippines, ABS-CBN, The Manila Times, Maritime Fairtrade, The Sun Daily, and Octomedia.

She helped lead the media team for Manila Mayor Francisco “Isko” Moreno Domagoso during the 2022 Philippine Presidential elections.

She worked with Ace Saatchi & Saatchi, Fundación Real Madrid, and AirAsia. Remedios also owns The HodgePodge Lifestyle since 2010. The social media account was published as a book series, garnering a few recognitions including Woman Writer of the Year for Non-Fiction.

Julia Lachica's passion for writing and communications drives her every step in public relations. With diverse experience across various industries, Julia has developed a unique ability to craft compelling stories that speak directly to her audiences. Whether it is media engagement, content creation, or influencer collaborations, her goal is to connect brands meaningfully with people. Through her work, she continues to hone her craft, blending creativity with strategic thinking to create lasting impact.

Anh is a communications professional with extensive experience in PR, content development, and media relations. She has a strong track record in creating and executing PR strategies, organising events, and managing social media channels.

Her background includes both corporate branding and internal communication, with hands-on skills in media pitching, content creation, and campaign optimisation.

Atiqa is passionate about storytelling to drive growth and build communities. With experience in impactful campaigns and brand management, she blends strategic thinking with creative execution. Atiqa excels at seeing the big picture while diving deep into analysis to inform her decisions. Skilled in social media, SEO, and data analysis, she creates meaningful connections and innovative strategies.

Her interests in photography, film, and world cultures give her a flexible and open-minded perspective. She always eager to explore new communication frontiers and collaborate on projects that make a significant impact.

A former reporter at the Malaysian National News Agency Bernama, Aimi has published a wide range of national issues in both Malay and English languages. Pushing her potential in the writing industry, she now turns to PR consultancy to take on new challenges.

A degree holder in International Relations, she see PR as an extension of her career opportunity. With a self-motivated, diligent and creative spirit, she dedicates herself to continuously learn and grow from the hardships as well as creating conversations through her writings.