OUR PEOPLE

Jose Raymond is a Master of Public Administration graduate from the Lee Kuan Yew School of Public Policy, National University of Singapore.

A multiple award-winning former journalist with the Straits Times and Mediacorp, he is the founder and Managing Director of SW Strategies and is the Founding Editor of TMSG, an independent sports and entertainment news portal.

His previous appointments include helming the Singapore Environment Council as its Chief Executive Officer and Press Secretary to Dr Vivian Balakrishnan at the Ministry of the Environment and Water Resources. Jose was also the Deputy Director of Media Relations and Social Media at the Singapore Sports Council (now Sport Singapore) from 2007 to 2011. During his time at SSC, he was appointed the Head of Communications and IT of the 1st Asian Youth Games Singapore 2009. He was credited for formulating the media and broadcast strategy for the inaugural Games, and also co-wrote the theme song for the 1st Asian Youth Games Singapore 2009.

Other roles he undertook while at the SSC was Press Secretary to Youth Olympic Games Village Mayor Teo Ser Luck during the 2010 Youth Olympic Games, and was Media Attache to Singapore National Olympic Council President Teo Chee Hean at the 2010 Commonwealth Games in New Delhi and the 2010 Asian Games in Guangzhou.

Prior to public service, Jose was a senior correspondent with the Straits Times and Mediacorp. He was honoured as Mediacorp’s Journalist of the Year in 2006 and also picked up the TODAY Story of the Year in 2007. In 2005, he was the Singapore S-League’s Story of the Year winner. From January 2022 to November 2023, he was a Director of Strategic Advisory at PRecious Communications, a regional public relations firm.

An award-winning and seasoned marketer with a proven track record of over 20 years in developing and executing impactful and innovative marketing strategies. Renowned for her exceptional expertise in brand management, event marketing, digital and social media marketing, and team leadership, she consistently achieves business objectives and elevates brand positioning throughout her illustrious career.

Having held key positions such as head of marketing and communications at Singapore Sports Hub and prominent organisations like the Singapore Airshow, Messe Düsseldorf Asia and BMW Asia, she has spearheaded destination marketing campaigns for high-profile events, launched successful brand identity refreshes, and achieved significant growth in digital engagement. Her strategic approach has resulted in increased exhibitor participation and visitor attendance at various events.

Armed with a Bachelors in Communications and a focus on strategic communications, Danial started his professional journey in PR at a local firm in Kuala Lumpur. His clientele included notable entities such as PETRONAS Lubricants International, Meta, and The Association of Banks Malaysia.

Beyond the corporate realm, he can be found immersed in music festivals where he can tune the world out. On less noisy days, he enjoys quieter moments indulging in anime reruns under cozy blankets with his three furbabies.

Gerard is an accomplished communications professional with over 23 years of experience in leadership and senior management. He has led teams of over 20 people, overseen the running of agencies, including managing HR, finance, administration, business operations and client relations.

He has also driven communications planning and programme execution both globally and across the Asia Pacific region. Gerard has built and directed local and regional cross-functional teams in executing initiatives to advance business and organisational objectives, and initiated, developed, and led integrated strategic communications campaigns.

He has also deep experience in providing strategic, issues management, and reputation management counsel to senior and C-level executives. He has diverse communications experience in markets such as tech, hospitality, automotive, aviation, education, consumer and F&B, sustainability, renewable energy, and building and construction, among others, in both public and private sectors. He also has a keen interest in mentoring team members to further their professional growth and enhance their contribution to the organisation’s success.

A graduate holding a BA in Business (Marketing), Chua Sheng Rui is an individual looking to express his creativity through different mediums. During his academic journey, he discovered an interest in fostering connections between brands and their audiences through creative writing, prompting the switch from Marketing to PR. Through this switch, he wants to expand his horizon in different industries and explore his potential in the PR space.

Beyond work, he spends his free time playing games and indulging in anime and esports content.

Shyue Lam speaks very little but when he does, everyone tunes in. He is meticulous and is able to multi-task for multiple accounts all at the same times. He is an expert administrator and is responsible for keeping our books nicely organized.

A curious communication practitioner skilled in social media strategy, event management, content creation, and cross-cultural collaboration. A dedicated team player experienced in developing impactful communication plans through comprehensive research, analysis, and metrics interpretation.

Beyond work, I’m constantly seeking to broaden my horizons by reading and exploring different cultures. I aim to leverage my skills to provide strategic solutions to organizations.

Khris has been a creative consultant for SW Strategies since 2019. He is one of Indonesia's best rising talents in digital illustrations and has done multiple collabs with various sports related establishments.

Renee is currently an undergraduate at the Nanyang Technological University in Singapore. This is her second internship while studying, having gone through an internship with SW Strategies client Cover Projects in 2022.

Remedios has over 10 years of experience in Media, Public Relations, and Marketing.

She is a journalist covering the business beat, geopolitics, and lifestyle. She worked at CNN Philippines, ABS-CBN, The Manila Times, Maritime Fairtrade, The Sun Daily, and Octomedia.

She helped lead the media team for Manila Mayor Francisco “Isko” Moreno Domagoso during the 2022 Philippine Presidential elections.

She worked with Ace Saatchi & Saatchi, Fundación Real Madrid, and AirAsia. Remedios also owns The HodgePodge Lifestyle since 2010. The social media account was published as a book series, garnering a few recognitions including Woman Writer of the Year for Non-Fiction.

Kewalin Kesbundit is a passionate communicator with a knack for storytelling in the world of PR and marketing. Her diverse background spans luxury fashion, tech, and agencies. Kewalin enjoys collaborating with clients to develop compelling narratives and build strong brands, finding joy in helping them find their voice and connect with their audience.

Julia Lachica's passion for writing and communications drives her every step in public relations. With diverse experience across various industries, Julia has developed a unique ability to craft compelling stories that speak directly to her audiences. Whether it is media engagement, content creation, or influencer collaborations, her goal is to connect brands meaningfully with people. Through her work, she continues to hone her craft, blending creativity with strategic thinking to create lasting impact.

Anh is a communications professional with extensive experience in PR, content development, and media relations. She has a strong track record in creating and executing PR strategies, organising events, and managing social media channels.

Her background includes both corporate branding and internal communication, with hands-on skills in media pitching, content creation, and campaign optimisation.

Atiqa is passionate about storytelling to drive growth and build communities. Withexperience in impactful campaigns and brand management, she blendsstrategic thinking with creative execution. Atiqa excels at seeing the big picture whilediving deep into analysis to inform her decisions. Skilled in social media, SEO, and dataanalysis, she creates meaningful connections and innovative strategies.

Her interests in photography, film, and world cultures give her a flexible andopen-minded perspective. She always eager to explore new communication frontiersand collaborate on projects that make a significant impact.

A former reporter at the Malaysian National News Agency Bernama, Aimi has published a wide range of national issues in both Malay and English languages. Pushing her potential in the writing industry, she now turns to PR consultancy to take on new challenges.

A degree holder in International Relations, she see PR as an extension of her career opportunity. With a self-motivated, diligent and creative spirit, she dedicates herself to continuously learn and grow from the hardships as well as creating conversations through her writings.