Cover Projects
SW Strategies was brought on board to support the aspirations of a new player in the hospitality and lifestyle space. Cover Projects also manages a co-working space (TYCA) and a co-living/serviced residence (Initial Residence).
Services:
– Strategic communications
– Stakeholder engagement
– Media relations
– Thought leadership
– Content creation
BluOrbit
SW has been working with Bluorbit since August 2020. A tech startup with its HQ based out of Singapore, SW worked with Bluorbit to improve their social media presence and also assisted in developing an online content strategy for the firm.
Services
– Stakeholder Management
– Content Creation
– Media Management
CHIAM SEE TONG SPORTS FUND
The Chiam See Tong Sports Fund is a charity which was inaugurated in 2017 to look after the needs of under-resourced athletes. We provide pro-bono services to the Chiam See Tong Sports Fund.
Services
– Communications Strategy
– Content Creation
– Media Management
– Social Media Management
– Stakeholder Engagement
FIGHT ZONE
FIGHT ZONE was conceptualized in 2017 with the objective of giving working professionals and fitness buffs an innovative way of keeping fit without eating into too much of their daily time.
Services
– Communications Strategy
– Content Creation
– Media Management
– Social Media Management
– Stakeholder Engagement
– Government Relations
GREEN LAB + NINJA VAN
SW Strategies was appointed by Green Lab to manage the public relations for the announcement of their partnership with logistics experts Ninja Van on 6 May 2024. The Guest of Honour for the event was Senior Minister of State for Sustainability and Environment, and Transport Dr Amy Khor.
Services
– Strategic Communications
– Stakeholder engagement
– Media relations
– Media management
JSSL
SW had the opportunity to support JSSL as they expanded their programme from 2017 onwards. Our task was to help increase the brand visibility and awareness of JSSL and the JSSL International 7s tournament.
Services
– Communications Strategy
– Content Creation
– Media Management
– Crisis Communications
LEGION OF RACERS
The Legion of Racers is Singapore’s first SIM Racing League that combines the best in motorsport and the gaming world.
Services
– Communications Strategy
– Content Creation
– Media Management
– Social Media Management
– Stakeholder Engagement
– Government Relations
LOST SG
SW Strategies was brought on board by the owners of one of Singapore’s most popular escape rooms to help raise the awareness of the facility especially after a change of location from Peace Centre to GR.ID. Among the support we provided was to bring influencers and KOLs to help with amplification.
Services
– Strategic communications
– Stakeholder engagement
– Influencer marketing
– Media relations
– Thought leadership
– Content creation
PARABOWLS SINGAPORE
SW Strategies provided pro bono support to the Parabowls Singapore for their 20th anniversary celebrations. The National Sports Association looks after the needs of the lawn bowls community for the less abled. The event was attended by Guest of Honour Denise Phua, who is also the Mayor of Central CDC.
Services
– Strategic Communications
– Stakeholder Engagement
– Media Relations
– Media Management
THANK YOU COME AGAIN
SW was brought on board to support the aspirations of a new player in the hospitality and lifestyle space. Cover Projects also manages a co-working space (TYCA) and a co-living/serviced residence (Initial Residence).
Services
– Stakeholder Engagement
– Thought Leadership
– Public Relations
– Strategic communications
– Content creation
– Stakeholder engagement
– Event co-organising and PR support
THE INITIAL SAMA
SW Strategies was appointed by the operators of The Initial Sama to assist with the entire gamut of public relations support after they were appointed by the Singapore Land Authority to manage the facility at 26 Evans Road.
Services
– Strategic communications
– Stakeholder engagement
– Media relations
– Thought leadership
– Content creation
TOOTH ANGELS
Tooth Angels are dental surgeons who are known for their expertise in wisdom tooth removals and affordable dental care.
Services
– Content Creation
– Social Media Management
– Online Marketing and Outreach
SINGAPORE INDIAN CHAMBER OF COMMERCE AND INDUSTRY
CENTENNIAL CELEBRATION
SW Strategies was appointed by SICCI to manage the public relations for their milestone centennial celebrations held on 4 May 2024. The Guest of Honour for the event was President Tharman Shanmugaratnam.
Services
– Strategic Communications
– Stakeholder engagement
– Media relations
– Media management
ORANGETEE
SW Strategies was brought on board to support OrangeTee’s public relations activation and spearhead its strategic communications efforts in the real estate sector. Our goal was to shift the narrative from a purely transactional approach to one that emphasises responsible housing in Singapore and the broader social impact of charitable endeavours.
Services
– Strategic Communications
– Stakeholder Engagement
– Media Relations
– Thought Leadership
– Content Creation
– Media Management
– Preparation of Crisis Communications Manual
CLIENTEARTH ASIA
SW Strategies was engaged to amplify ClientEarth Asia’s voice as a leading advocate for sustainable climate governance across Southeast Asia.
Through strategic media relations, stakeholder engagement, and event support, we help position the organisation at the forefront of regional climate discourse — driving awareness, shaping public narratives, and fostering meaningful dialogue with policymakers, civil society, and the private sector.
Services
– Strategic Communications
– Stakeholder Engagement
– Media Relations
– Media Management
CLIMATE GOVERNANCE MALAYSIA
SW Strategies supported Climate Governance Malaysia (CGM) in leading media efforts for its event – National Climate Governance Summit (NCGS) 2025. We used targeted strategic communications to raise awareness of a just and sustainable transition, shape key conversations, and amplify stakeholder engagement.
Services
– Strategic Communications
– Stakeholder Engagement
– Media Relations
– PR Counsel
RYTHM FOUNDATION
SW Strategies supports RYTHM Foundation in its mission to empower lives and transform communities through values-driven, sustainable social impact initiatives.
Our role focuses on enhancing the foundation’s visibility and resonance across key markets by shaping strategic narratives, strengthening media engagement, and spotlighting the impact of its community development efforts across education, gender equality, and capacity building.
Services
– Strategic Communications
– Stakeholder Engagement
– Media Relations
– Thought Leadership
– Media Management
– Event Planning and Management
APS SWIM SCHOOL
SW Strategies was appointed by APS Swim School to grow their social media platforms and engage KOLs to have their children join the programmes provided by the school.
Services
– Social Media Management
– Content Creation
ALUXE
SW Strategies was appointed by Aluxe to manage the public relations for their 1st year anniversary celebrations and store refresh. Subsequently, we are the agency on record for media announcements.
Services
– Media Management
– Strategic Communications
– Media Relations
ARTHUR D LITTLE
SW Strategies was tasked with strengthening Arthur D. Little’s brand visibility and positioning the firm as a leading voice in innovation and strategy consulting.
Through a focused and collaborative engagement, we successfully amplified the brand’s image across key Southeast Asian markets, namely Malaysia, the Philippines, Indonesia, Singapore, and Thailand by driving high-impact media relations, executive profiling, and market-relevant storytelling.
Services
– PR & Strategic Communications
– Media Relations
– Internal Communications
– Stakeholder Engagement
– Strategic Counsel
– Thought Leadership
BALI INTERNATIONAL AIRSHOW 2024
SW Strategies has served as the strategic communications partner for the Bali International Airshow.
Key contributions include the development of comprehensive media releases and targeted media outreach to build a strong media presence.
During the event in September, SW Strategies managed all on-ground media operations by facilitating interviews, handling press enquiries, and providing timely updates on behalf of the organisers.
Services
– PR & Strategic Communications
– Media Relations
– Stakeholder Engagement
– Strategic Counsel
– Crisis Communications preparations
COLLECTIVE PERSPECTIVE
Collective Perspective appointed SW Strategies to manage their media relations and strategic communications for their event, DARE Festival, celebrating inclusive and diverse artists in Singapore. The agency also sent out invites to media and KOLs to attend the showcase.
Services
– Media Relations
– Strategic Communications
AMBULANCE WISH SINGAPORE
SW Strategies provided pro bono support to Ambulance Wish Singapore for the Cycle of Peace (COP) 2024. Ambulance Wish Singapore is dedicated to granting the last wishes of terminally ill patients.
Services
– Media Relations
– Strategic Communications
EXPAND SPACE
Expand Space appointed SW Strategies to manage their media relations and strategic communications for their inaugural Expand Space 2024, attended by Dr Tan See Leng, Minister for Manpower (MOM), Second Minister for Trade and Industry (MTI), celebrating Deep Tech and a new STEM Foundation for youth in under-served communities.
Services
– Media Relations
– Strategic Communications
KAMPUNG BUANGKOK
Kampung Buangkok Futsal Club appointed SW Strategies to announce their debut in the Brunei Futsal League season. Kampung Buangkok Futsal Club is a local club which is completely self-funded and made up of players with different ordinary day jobs.
Services
– Strategic Communications
– Media Relations
clients
OUR FRIENDS
Along for the ride.
Check out our awesome clients.
OUR FRIENDS
Along for the ride.
Check out our awesome clients.
Verticals
Charities / Non-Profit Organisations / Social Enterprises
+ CHIAM SEE TONG SPORTS FUND
+ CAT WELFARE SOCIETY
+ BABES
+ LUTHERAN COMMUNITY CARE SERVICES
+ PARABOWLS SINGAPORE
+ CLIENTEARTH
+ SINGAPORE INDIAN CHAMBER OF COMMERCE AND INDUSTRY
+ AMBULANCE WISH SINGAPORE CYCLE OF PEACE 2024
+ COLLECTIVE PERSPECTIVES
+ RYTHM FOUNDATION
+ INTERCULTURAL THEATRE INSTITUTE
+ OCTAVA FOUNDATION
+ BUDS THEATRE
Dental / Medical
+ TOOTH ANGELS
+ WISDOM TOOTH CLINIC
+ COLLEGE OF GENERAL DENTAL PRACTITIONERS
+ SINGAPORE DENTAL ASSOCIATION STANDING COMMITTEE
E-Sports
+ LEGION OF RACERS
+ FESTIVAL OF SPEED
+ TOYOTA GAZOO RACING GT CUP 2023 (SINGAPORE)
+ HYPERDRIVE CITIES CHAMPIONSHIPS
+ TOYOTA GAZOO RACING GT CUP 2024
+ HYPERDRIVE CITIES CHAMPIONSHIPS 2021
+ HYPERDRIVE CITIES CHAMPIONSHIPS 2022
+ HYPERDRIVE CITIES CHAMPIONSHIPS 2023
+ HYPERDRIVE CITIES CHAMPIONSHIPS 2024
Entertainment
+ BEAM ARTISTES
+ HAPPY TV
+ LAMC PRODUCTIONS
+ 108 MEDIA
+ NIGHT OWL CINEMATICS
+ LOST SG
Financial Institutions & Insurers
+ NTUC INCOME
+ OCTAVA
Fitness
+ FIGHT ZONE
+ UFC GYM SINGAPORE
Political Communications
+ STEVEN SIM (MALAYSIA MP FOR BUKIT MERTAJAM)
+ JOSE RAYMOND (GE2020 – POTONG PASIR SMC)
Property and Realty
+ ERA (JOELLE CHEW AND SHEN JIAMING)
+ COVER PROJECTS
+ ORANGETEE AND TIE
Sports
+ JSSL SINGAPORE
+ SINGAPORE HOCKEY
+ SINGAPORE ATHLETICS
+ SINGAPORE TABLE TENNIS ASSOCIATION
+ SINGAPORE SILAT FEDERATION
+ ASIA FIGHTING CHAMPIONSHIPS
+ MUNDIPHARMA
+ RINGSTAR
+ FLASH ATHLETICS CLUB
+ WARRIORS FOOTBALL CLUB
+ KAMPUNG BUANGKOK FUTSAL CLUB
Technology
+ 1 PLAY SPORTS
+ BLUORBIT
+ PROP.LY
+ BTPICON
+ SINGAPORE DEEP TECH ALLIANCE
+ UNIVERSAL HEALTH
+ GLOBAL SWITCH
Exhibitions / Conferences
+ BALI INTERNATIONAL AIRSHOW 2024
+ 27TH COMMONWEALTH AGRICULTURE CONFERENCE, SINGAPORE
+ EXPAND SPACE 2024
+ HOME EXPO 2024
+ NATIONAL CLIMATE GOVERNANCE SUMMIT 2025
Hospitality
+ THE INITIAL RESIDENCE
+ THE INITIAL SAMA
+ THANK YOU COME AGAIN
+ BOLLYWOOD FARMS
Lifestyle
+ ALUXE
+ LIFE-SPACE
+ APS SWIM SCHOOL
+ JAADE
Logistics
+ GREEN LAB
+ NINJA VAN
Regional Corporate Communications
+ ARTHUR D. LITTLE
+ QI GROUP
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