Curtain Bangs, Brain-Rot & B2B: A Not-So-Linear Writing Glow-Up

Have you ever been so influenced by a movie that you essentially tried to shape your future around it?

That was me when I first watched The Devil Wears Prada. Wanting nothing more than to be Andy Sachs, being a journalist, whilst rocking curtain bangs and the Chanel boots.

With this goal in mind, I started my career knee-deep in editorial at a small local magazine, where my days were filled with writing articles, planning editorial calendars, and chasing down stories that made people want to book their next adventure.

Juggling between full-time university and editorial work meant I had to wear many hats (sadly, not a Dioriviera D-Sunset).

From student to editor, it taught me the stress of juggling deadlines but also the joys of storytelling.

From Shakespeare to #Relatable

Waking up to reality, I knew I still had a long way to go with my storytelling.

Despite wanting to be a full-fledged writer, something wasn’t clicking into place.

By graduation, I was finding myself applying to public relations agencies, where I finally got the hook to take a plunge into lifestyle PR.

Despite having its similarities, I found my writing becoming glossier and a lot more “brain-rot” friendly.

Shakespearean was now on the back burner and was replaced by modern lingo to fit the digital space. Being in lifestyle PR, I wasn’t just telling stories, I was shaping how brands looked and sounded online.

From brainstorming social media calendars to drafting press kits and cooking up ideas for media drops,

I got to blend creativity with strategy and see how writing could directly influence how people engaged with a brand.

B2B: The Plot Twist

Recently, I dove into the world of B2B PR.

At first, it felt like learning a new language: thought leadership, corporate narratives, marketing calendars, it was a whole different rhythm compared to lifestyle.

However, I quickly found that my editorial roots and lifestyle experience gave me an edge.

I could translate complex ideas into clear, engaging content, while still keeping things human.

And yes, I still get to flex my lifestyle muscles on the side with KOL outreach, events, and media content from time to time.

Which brings me to the present day.

Do I still want to be Andy Sachs? Yes.

Do I still want to be a writer? Maybe.

Do I still think curtain bangs would suit me? Most definitely not.

Although it may seem like I’ve gotten enough experience to transition back into writing, there is still a long way to go.

Being in PR in SW Strategies, a regional public affairs and public relations firm, taught me that writing is not just about linguistics, but it’s also about the quality of storytelling.

My experience in editorial gave me storytelling chops, lifestyle taught me brand voice, and B2B has sharpened my ability to think of the big picture.

Together, they’ve made me a bit of a chameleon, someone who can switch between audiences and industries, but always keeping the writing sharp, relatable, and (hopefully) fun to read.

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