Singapore Hidden in 40 Objects – A Nation in Progress
X Singapore Hidden in 40 Objects – A Nation in Progress WATCH: Managing Director of SW Strategies Jose Raymond, who is also the...
What led to the PR debacle around Swatch’s “slant eye” ad?
X What led to the PR debacle around Swatch’s “slant eye” ad? Swiss watchmaker Swatch has apologised for an ad...
LISTEN: Viral post on the omission of youth footballer sparks debates on priorities, entitlement and sacrifice in Singapore football
X LISTEN: Viral post on the omission of youth footballer sparks debates on priorities, entitlement and sacrifice in Singapore...
Departing Lions coach Ogura a ‘breath of fresh air’ who tried to connect with players and fans, say insiders
X Departing Lions coach Ogura a ‘breath of fresh air’ who tried to connect with players and fans, say insiders Tsutomu...
Billionaire FAS president Forrest Li has the financial means and the zeal, but are these enough to revive Singapore football?
X Billionaire FAS president Forrest Li has the financial means and the zeal, but are these enough to revive Singapore football? The...
Prepping For The Worst: Comms Lessons from Samsung Electronics’ Co-CEO’s Death
X Prepping For The Worst: Comms Lessons from Samsung Electronics’ Co-CEO’s Death Just like a crisis communications manual...
The REAL REASON why SPP’s Jose Raymond left politics
X The REAL REASON why SPP’s Jose Raymond left politics What are some of the important attributes of political communications?...
Comms’ critical role in brand comeback as CDL father-son lawsuit dropped
X Comms’ critical role in brand comeback as CDL father-son lawsuit dropped City Developments Limited (CDL) executive chairman Kwek...
From boardroom to courtroom: Does comms have a say in the CDL family feud?
X From boardroom to courtroom: Does comms have a say in the CDL family feud? City Developments Limited (CDL) group chief executive...
Turning ‘likes’ into votes – how social media and podcasts will shape the GE2025 campaign
X Turning ‘likes’ into votes – how social media and podcasts will shape the GE2025 campaign In a bid to connect with citizens,...
Former star prosecutor and CAD director Glenn Knight dies at age 80
X Former star prosecutor and CAD director Glenn Knight dies at age 80 GLENN Knight, the brilliant Singapore lawyer who rose to the...
Coldplay’s latest music video—a ‘love letter to Singapore’—is a winning ‘investment’ in the fight for global tourists, say experts
X Coldplay’s latest music video—a ‘love letter to Singapore’—is a winning ‘investment’ in the fight for...
Why is Unleash The Roar being funded by the public?
X Why is Unleash The Roar being funded by the public? By Jose Raymond How much is UNLEASH THE ROAR costing the Singapore taxpayers? And the more serious question is why is this programme being considered as a public good? Based on the National Sport and Exercise...
So You Want to MP? 5 Things To Remember from A Communications Perspective
X So You Want to MP? 5 Things To Remember from A Communications Perspective By Jose Raymond It is General Elections season once again in Singapore and the online decibel level is certainly mounting. We have also been blasted from all corners with information of new...
ASEAN Media Landscape – DECODED
X ASEAN Media Landscape – DECODED By SW Strategies Team The media landscape within Southeast Asia is very diverse, and is certainly not homogeneous. As diverse as our cultures, the media also operates very differently within the bloc. So does it work for a brand to be...
The role of TikTok in the upcoming General Elections in Singapore
X The role of TikTok in the upcoming General Elections in Singapore By Jose Raymond TikTok will play a pivotal role in how political parties and candidates fare at the upcoming General Elections in Singapore. The evidence is clear and it is undeniable that TikTok has...
It is a shame that the creator of the Kallang Roar and the Lion City Cup has not been inducted into the Singapore Sport Hall of Fame.
X It is a shame that the creator of the Kallang Roar and the Lion City Cup has not been inducted into the Singapore Sport Hall of Fame. By Jose Raymond That Singapore’s former chairman of the Football Association of Singapore (FAS) N Ganesan has not been posthumously...
How will Singapore’s sports industry deal with the impact of Covid-19?
X How will Singapore’s sports industry deal with the impact of Covid-19? By Jose Raymond This commentary is part of a series on how some sectors in Singapore are hit by the Covid-19 crisis and what can be done to help businesses ride through it. Look out for...
Questions and some suggestions in this SNOC vs Soh Rui Yong saga
X Questions and some suggestions in this SNOC vs Soh Rui Yong saga. By Jose Raymond From a decision making perspective, the Singapore National Olympic Council (SNOC) decision to leave out marathoner Soh Rui Yong from the Singapore squad set for the the Manila...
How a new governance model can help Singapore football clubs
X How a new governance model can help Singapore football clubs Singapore club football is in need of a new governance model. The Football Association of Singapore (FAS) needs to consider having all current Singapore Premier League (SPL) clubs registered as societies...
Singapore has a serious deficit in safety leadership
X Singapore has a serious deficit in safety leadership By Jose Raymond Singapore seems to have a serious deficit when it comes to possessing a safety climate or safety leadership. Apart from the fatalities in the uniformed services, research into the fatalities at the...
Strengthening civil society in Singapore
X Strengthening civil society in Singapore There is sufficient circumstantial evidence to suggest that the Singapore Government is now more prepared to engage and work with civil society than it previously was. Read more:...
Global Switch Appoints SW Strategies to Lead Singapore Communications and Engagement Efforts
X Global Switch Appoints SW Strategies to Lead Singapore Communications and Engagement Efforts SW Strategies, a Singapore-headquartered public relations and public affairs firm, is proud to announce its appointment by Global Switch to provide strategic communications...
ClientEarth Appoints SW Strategies to Lead Regional Communications and Engagement Strategy Efforts in Southeast Asia
X ClientEarth Appoints SW Strategies to Lead Regional Communications and Engagement Strategy Efforts in Southeast Asia SINGAPORE, 3 November 2025 – SW Strategies, a Singapore-headquartered public relations and public affairs firm with a Southeast Asian presence, is...
SW Strategies beefs up Malaysian team with new hire
X SW Strategies beefs up Malaysian team with new hire SINGAPORE, 1 OCTOBER 2025 – Regional public affairs and strategic communications advisory firm SW Strategies which has client interests across the major markets within Southeast Asia is proud to announce the...
SW Strategies moves into Ann Siang Hill as part of growth strategy
X SW Strategies moves into Ann Siang Hill as part of growth strategy SINGAPORE, 19 AUGUST 2025 – SW Strategies, a Singapore-based public relations and strategic communications firm with a presence around Southeast Asia, is thrilled to announce its relocation to a new...
From the Pool to PR: SW Strategies hires Philippine national swimmer to reinforce its regional PR team
X From the Pool to PR: SW Strategies hires Philippine national swimmer to reinforce its regional PR team SINGAPORE, 17 JULY 2025: Martin Pupos is no stranger to high-stakes, international arenas. An elite swimmer who has competed on the world stage, and who has...
MapleBear appoints SW Strategies to lead engagement and outreach efforts in Malaysia
X MapleBear appoints SW Strategies to lead engagement and outreach efforts in Malaysia SINGAPORE 8 MAY 2025 – SW Strategies, a Singapore-headquartered public relations and public affairs firm with aSoutheast Asian presence, is proud to announce that it has been...
SW Strategies Launches New Podcast as Part of Digital Assets Expansion Strategy
X SW Strategies Launches New Podcast as Part of Digital Assets Expansion Strategy SW Strategies, Singapore-based public relations and strategic communications firm, has just announced the launch of “HR Won’t Like This”, a podcast that brings you...
Intercultural Theatre Institute appoints SW Strategies to manage its PR needs in Singapore
X Intercultural Theatre Institute appoints SW Strategies to manage its PR needs in Singapore SW Strategies, a Singapore-headquartered public relations and public affairs firm with a presence across six key markets within Southeast Asia, is proud to announce that it...
SW Strategies supports Parabowls Singapore as its Official Media and PR Partner
X SW Strategies supports Parabowls Singapore as its Official Media and PR Partner Singapore-based regional communications and public affairs strategy firm SW Strategies has been named as the Official Media and Public Relations Partner of Parabowls Singapore, a...
SW Strategies promotes Danial Halim to regional PR consultant role
X SW Strategies promotes Danial Halim to regional PR consultant role Singapore-based public relations and strategic communications firm, SW Strategies, strengthens its regional leadership team with the promotion of Danial Halim to Regional PR Consultant. Based in...
Ode to SW Strategies: The Long March Toward Full Frontal Lobe Development
X Ode to SW Strategies: The Long March Toward Full Frontal Lobe Development As a disclaimer, despite its rather ambitious headline, this reflection won’t really have much to say about the physiological explanation surrounding brain anatomy. Admittedly, as a non-STEM...
From the Political Arena to Public Affairs and PR: Clarity, Authenticity and Connection
X From the Political Arena to Public Affairs and PR: Clarity, Authenticity and Connection Reflecting on my journey into communications, it truly began in the political realm. My internship under a senator’s media team as a Media Relations Officer was transformative. I...
My Journey Through Two Years in PR
X 3D2Y: My Journey Through Two Years in PR As I look back on the past 2 years, it feels almost surreal to see how much has changed since I started my professional career across two different public relations (PR) agencies. When I first entered the industry, I’ll be...
Curtain Bangs, Brain-Rot & B2B: A Not-So-Linear Writing Glow-Up
X Curtain Bangs, Brain-Rot & B2B: A Not-So-Linear Writing Glow-Up Have you ever been so influenced by a movie that you essentially tried to shape your future around it? That was me when I first watched The Devil Wears Prada. Wanting nothing more than to be Andy...
Reflections about Motherhood and Support Work in a Regional PR Agency
X Reflections about Motherhood and Support Work in a Regional PR Agency When I first entered the public relations industry in 2019 in New Zealand, I imagined the most difficult part would be running big campaigns or pitching directly to clients. In reality, my role...
The Art of Reinvention to Remain Relevant in An Ever-Changing World
X The Art of Reinvention to Remain Relevant in An Ever-Changing World By Jose Raymond, Founder and Managing Director A dear friend of mine from one of Singapore’s mainstream media giants told me during a phone conversation on 8 September that he was really proud of...
Final Reflections: The People Who Made Me, The Purpose that Carried Me
X Final Reflections: The People Who Made Me, The Purpose that Carried Me As I sit here trying to put this year into words, I’m struck by how quickly time folds in on itself. It feels like just yesterday that I walked into SW Strategies with equal parts nerves and...
Beyond the Syllabus: A Hot Take from a Public Relations Intern
X Beyond the Syllabus: A Hot Take from a Public Relations Intern My First (Tentative) Steps into PR I’ll be very honest: Public Relations was never a field I could ever picture myself doing in the long term. That’s why when I stepped into SW Strategies, I was full of...
From the Newsroom to Something New: A Journey Into Public Relations and Digital Storytelling
X From the Newsroom to Something New: A Journey Into Public Relations and Digital Storytelling Before joining SW Strategies, I worked as a journalist for two years. I never imagined leaving the newsroom, but the long shifts eventually took a toll on me. I knew I...
From Local Roots to Regional Force: How We Grew SW Strategies V2.0
X From Local Roots to Regional Force: How We Grew SW Strategies V2.0 By Jose Raymond, Founder and Managing Director In December 2023, I wrapped up a two-year stint at a regional public relations agency and was just about to return to the way I was operating prior to...
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