SW Strategies Promotes Tuan Atiqa Tuan Rahim to Regional Strategy Consultant Role

SINGAPORE, 2 JANUARY 2026: Singapore-based regional strategic communications and public affairs firm – SW Strategies – has further strengthened its regional leadership team with the promotion of Ms Tuan Atiqa Tuan Rahim to Regional Strategy Consultant.

Based in Kuala Lumpur in Malaysia, Ms Atiqa who joined the firm as communications specialist in November 2024, will play a key role in supporting and overseeing priority markets across Southeast Asia. Her role will centre on strategic outreach and client success across the region.

Atiqa brings strong capabilities in team and client management, backed by a sharp understanding of cross-cultural communications. She has contributed to a range of high-impact clients, consistently demonstrating adaptability and a commitment to high-quality client delivery. Among the clients she has assisted with include SW Strategies’ anchor retainer clients such as Arthur D. Little, QI Group, RYTHM Foundation and MapleBear Asiawide, among others.

“I am truly honoured to step into this expanded role at SW Strategies. Our team’s culture is our greatest asset; built on a foundation of mutual trust, incredible collaboration, and a shared drive to challenge ourselves and grow,” said Ms Atiqa.

“Personally, I see this promotion as a new chapter to learn more, to contribute on a broader strategic level, and to help sharpen our focus as we continue to deliver outstanding results together,” she added.

With a background in both consumer and corporate communications, Atiqa has supported notable clients within the technology, property, lifestyle, and non-profit sectors. Her ability to translate complex narratives into compelling, audience-centric stories has been a major asset in driving successful campaigns.

“Atiqa’s promotion reflects SW Strategies’ ongoing focus on developing regional leadership and empowering our team members to take on greater responsibilities across our Southeast Asia markets of interest,” said SW Strategies Founder and Managing Director, Mr Jose Raymond.

“Her growth, discipline, and dedication have made her an invaluable member of the team, and we look forward to seeing her excel in this new role.”

Over the past two years, SW Strategies has strengthened its presence across Southeast Asia, with full-time employees based in Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, and Ho Chi Minh City.

The firm continues to serve a diverse portfolio of clients across technology, property, hospitality, esports, and non-profit organisations.

About SW STRATEGIES

Established in September 2016, SW Strategies is a leading strategic communications and public affairs advisory firm headquartered in Singapore. The firm specialises in providing bespoke solutions to corporations and C-suite executives across Southeast Asia.

The firm’s core competencies include strategic communications, public affairs management, stakeholder engagement, digital marketing strategies, crisis communications and media relations across Southeast Asia. Leveraging extensive regional expertise, we assist clients in navigating complex business landscape, enhancing brand visibility, and fostering meaningful stakeholder relationships.

For further information, visit the website https://swstrategies.org/.

For media inquiries:

Aimi Ghazemy
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Website: https://swstrategies.org/